论媒体言论中的利益诉求.pdfVIP

摘 要 近年来，社会利益的分化使得社会的各个领域出现了众多利益群体，他们 的利益很难完全一致，有各自不同的利益诉求。于是对话性、协商性表达机制 成为了新的社会需要。同时，媒体环境的 日趋开放使得利益群体通过媒体进行 利益诉求成为可能。 这种背景下，媒体言论中出现一种新现象，即利益群体通过媒体言论进行 利益诉求，而且在数量和影响力上呈上升趋势。这种特殊的言论现象可以理解 为利益群体争取利益的一种行动，通过利益诉求因素博得人们的同情，在对话 传播的环境中，形成较单个利益诉求话语更有力量的共同话语，进而影响公共 决策。 本文对媒体言论中的利益诉求因素进行研究，展示其呈现、分布规律，研 究这种利益诉求因素是如何在传播过程中达到效果的。在此基础上，论述其传 播效果和存在价值。 关键词：言论；新闻媒体；利益诉求 4 Abstract In recent years, the differentiation of social interests has formed different interests group in every field with different interests appeal which is hard to obtain agreement. Then a conversational and consultative expression mechanism comes up as a new social demand. Meanwhile, the increasingly openness of media environment has made it possible to appeal for different interests groups through media. Under this background, a new phenomenon in Opinion Writing arises: the influence and amount of interests appeal through media keep rising, which can be interpreted as an action from the interests groups to fight for their own benefits. To win sympathize through interests appeal and form a stronger common discourse than single group can achieve in conversational communication environment, then influence on public decision. This thesis studies on the factors of interests appeal in Opinion Writing of the News Media, displays its vision and distributing principle and how these factors obtain the effect during its communication process, with these groundwork to present the communication effect and its existence value. Key words: Opinion ；News Media ；Interests Appeal