山东省传统体育文化对外传播现状的调查分析-investigation and analysis of the current situation of external communication of traditional sports culture in shandong province.docxVIP

摘要中华文明历史悠久，传统体育文化更是源远流长。山东省是我国的体育大省， 我省传统体育文化的发展直接关系到体育强省乃至体育强国的建设，同时，传统 体育文化的繁荣促进了世界体育文化的多样性，有利于维持社会稳定和民族团 结，提高民族自信心和自豪感。但目前，我省传统体育文化发展传播的深远意义 并没有受到足够重视，发展现状堪忧，主要表现在学校教育不到位；缺乏专业培 训机构和传播人员；传播资源的流失；传播渠道狭窄；对传统体育文化自身缺乏 深入研究，缺乏现代化转化，导致了传播效果不理想。本文通过文献资料法、逻 辑分析法等研究方法，查阅大量资料，从传播的五个基本要素，传播主体、传播 客体、传播讯息、传播媒介和传播效果入手，提出了强化传播者专业能力，准确 分析把握受众群体的需求，完善我省传统体育文化体系建设，拓展传播渠道以及 收集整合反馈信息等策略。借助学校教育的力量和专业工作者的努力，对内积极 推广普及，使传统体育文化融入人们生活；对外大力弘扬，让世界了解、接纳我 省传统体育文化的魅力，为我国传统体育文化的现代化和国际化做出自己的贡 献。关键字:山东传统体育文化 对外传播 策略IAbstractThe Chinese civilization has a long history, so as traditional sports culture. Shandong province is a great sports province in our country, the development of traditional sports culture of our province is directly related to the construction of the sports in Shandong province and even of China, at the same time, the prosperous of traditional sports culture improves the world sports cultures diversity, maintain social stability and national unity, enhance national self-confidence and pride. But at present, the profound significance of the traditional sports culture development in our province doesn’t get enough focus, development situation is worrying. The main performance is the school education is not in place; the lack of professional training organization and dissemination of personnel; The loss of transmission resources; Narrow transmission channel; Their lack of in-depth study of traditional sports culture, development is in stagnation, all of these led to the spread effect is not satisfied. This article through the literature material method, logic analysis and other research methods, refer to a large number of data, from five basic elements of the spread, subject, object, message, media and communication effect, this paper puts forward the strengthen the disseminator professional ability, analysis accurately catch the needs of the public, perfect the traditional sports culture in our province, expand communication channels and collecting the feedback information and inte