第五讲 产品开发管理.pptVIP

5.4 新产品开发 5.4.1 新产品开发定义 5.4.2 新产品开发方式和策略 5.4.3 新产品开发的过程 5.4.4 新产品开发管理 思考新产品的开发活动 涉及产品开发-即从产品本身，包装，品牌，售前售后服务等整体开发，全面满足消费者需求 5.4.1 新产品开发定义 5.4.2 新产品的开发方式 2.技术引进 3.独立研制和技术引进相结合 4.联合开发 1.独立研制 5.4.2 新产品的开发策略 开发策略 生存-发展-利润 1.模仿式 2.先发制人 3.类比式 4.系列式 5.定制式 6.差异化 5.4.3 新产品开发过程 3.构思筛选 5.商业分析 7.市场试销 1.调查研究 2.产品构思 4.产品概念形成 6.开发研制 8.正式上市 5.4.4 新产品开发管理 新产品开发评价 新产品开发规划 新产品开发组织 实现产品的开发 汽车新产品开发 广义的新产品开发生命周期是一个从需求、开发、验证、生产到产品报废回收的整个新产品开发过程。 狭义的新产品开发生命周期是指从项目立项开始，即从新产品的需求分析开始到产品上市这个开发周期。 5.3.3 最佳产品组合 THANKS Management School of Jinan University * Management and IS scholars spend lot of energy defending various research methods. Debates about deductive versus inductive theory-building or field observation versus large-sample numerical data affect our lives. Yet respected members of our community (Simon, Solow, Staw, Sutton, Hayes) have continued to express concerns that collective efforts of business academics have produced a paucity of theory that is intellectually rigorous, practically useful, and able to stand the tests of time and changing circumstances. * Management and IS scholars spend lot of energy defending various research methods. Debates about deductive versus inductive theory-building or field observation versus large-sample numerical data affect our lives. Yet respected members of our community (Simon, Solow, Staw, Sutton, Hayes) have continued to express concerns that collective efforts of business academics have produced a paucity of theory that is intellectually rigorous, practically useful, and able to stand the tests of time and changing circumstances. * Management and IS scholars spend lot of energy defending various research methods. Debates about deductive versus inductive theory-building or field observation versus large-sample numerical data affect our lives. Yet respected members of our community (Simon, Solow, Staw, Sutton, Hayes) have continued to express concerns that collective efforts of business academics have produced a pauc