媒介系统新闻信息资源的特色整合与开发 ----以电视读报节目为例.pdfVIP

摘 要 电视读报节目是一种年轻的节目形态，从第一个电视读报节目凤凰卫视的 《有报天天读》出现到现在只有不到三年的时间，而我们大陆从第一个读报节 目《媒体广场》到现在只有两年的时间。本文以电视读报节目为例，引出了不 同媒介之间的信息资源的共享与整合的问题；分别讨论了新闻信息资源的共享、 媒介之间的整合互动、新闻信息资源的多次开发利用等方面的问题；发掘了类 似节目出现的背后的根源，并以此预测了类似节目的发展前景；最后文章讨论 了在网络信息时代，传统媒体怎样通过融合和整合适应新时代的发展 本文有四个部分组成： 第一部分论文对电视读报节目的出现进行了回顾和梳理，详细列举了目前 存在的电视读报节目，说明了电视读报节目有待尽快进入创新发展的阶段； 第二部分对电视读报节目从定位（受众定位、内容定位）、形态、包装和形 式以及主持人等角度进行了全面的剖析； 第三部分论文从电视读报节目出现的根源和其存在的理论价值的角度对这 类节目样式的出现进行了背景分析； 第四部分将着重讨论以电视读报节目为代表的四大媒体（广播、电视、报 纸、网络）融合的趋势和意义，并强调媒体间互利、互用、互动的新闻信息资 源开发方式。 关键词：新闻信息资源开发；新闻资源共享；媒介整合；电视读报 Abstract TV reading newspaper program is a new form of TV program. It`s only less than three yaers from the first example of this form“Reading Newspaper Everyday ” at Phoenix TV Station, while it is only two years from this program appeard in China mainland“Media Square”. Take TV reading newspaper program as example, this paper introduces the problem of “the share and conformity of information resource among different mediums”. Respectively, the share of news–information – resource, the conformity and intercommunion between different mediums, the reuse of news-information-resource are discussed. The theoretical and practical causes of the exist this TV form are disscussed; furtherly, the foreground of similar program is forecasted. Lastly, this paper makes it clear that at this “Networking-Info Times”, what should the traditional mediums do to adapted themselves to the new times. This paper includes the following four parts: Firstly, the appear of “TV reading newspaper program” is fully reviewed and summarized, Firstly, the appear of “TV reading newspaper program” is fully reviewed and summarized, the existent programs are named as completely as possible, then a conclusion is presented that this program will face a promising innova