NEW BALANCE专卖店设计大学生毕业论文.docVIP

PAGE PAGE 9 NEW BALANCE专卖店设计 摘要：专卖店指的是专门销售某一品牌产品的店铺，产品的种类较为细化，这也是由于社会分工的细化，各行各业的产品都出现专营的现象，满足社会的需求，同时也能打造出更好的产品和提供更好的服务。专卖店有着极大的优势，当新研发的产品上新时，可第一时间告知消费者，同时越来越多的人钟爱在专卖店购物，享受其中的购物环境和优质的服务。本方案是为NEW BALANCE专卖店，从建筑门头到专卖店内部空间进行综合全面的设计，考虑到消费者的消费心理的需求，采用复古的装饰风格，希望打造出具有特色的NEW BALANCE专卖店室内空间。 本方案首先是对选题背景进行调研和分析，表述选题的意义和创新之处，结合前期的设计分析确定设计原则、风格和特点，分析室内的功能分区、行走线路、采光和通风的设计，最后重点对室内空间进行分析，展现出室内空间的装饰特点， 让消费者感受到专卖店中复古的氛围，突出体验性的空间设计，让消费者在专卖店中真正地体验到产品的使用，从而凸显出专卖店的功能性特点。 关键词：NEW BALANCE；专卖店；室内空间；设计 NEW BALANCE store design Abstract:Store refers to the sale of a particular brand of products, shops, the type of product is more refined, which is due to the social division of labor, all walks of life products are the phenomenon of franchise to meet the needs of society, but also to create Make better products and provide better service. Store has a great advantage, when the new R D products on the new, the first time to inform consumers, while more and more people love to shop in the store, enjoy the shopping environment and quality of service. The program is for the NEW BALANCE store, from the construction of the door to the store interior space for a comprehensive design, taking into account the consumers consumer psychology needs, the use of retro decoration style, hoping to create a distinctive NEW BALANCE store interior space. The program is the first of the background of the topic of research and analysis, the significance of the topic and innovation, with the previous design analysis to determine the design principles, style and characteristics of the analysis of indoor functional zoning, walking lines, lighting and ventilation design , The final focus on the interior space analysis, showing the decorative features of indoor space, So that consumers feel the store in the retro atmosphere, highlighting the experience of space design, so that consumers in the store to truly experience the use of the product, which highlights the functional characteristics of the store. Keywords: N