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Combat- With fixed thinking to do marketing of consumer(战斗u2014u2014固定的思维去做营销的消费者)
Combat: With fixed thinking to do marketing of consumer
Research papers Download news: just like other common animals, humans as higher animals also have their own unique behavior and thinking patterns fixed, which is a potentially our instinctive reaction, but it is subject to the surrounding environment factors, Here I will borrow an example from the talk we all have this fixed thinking.
There was a sociology psychologist worth thinking about doing such a simple test, a test which is his bank were used in three different ways to express the wish expressed willingness to withdraw money to jump the queue, then the expression of three different statistical The success rate can obtain the following expressions are three different ways:
1, “I’m sorry, can let me take some money, so I can put the location, because the aircraft would be to keep up.” Ninety percent probability of success.
2, “I’m sorry, I need to take a money, you can let me look at you.” Probability of success is about five percent.
3, “I’m sorry, I need to take a money, can you let me, because I need money.” Success rate is around 90%.
Expressed from the above three ways we can draw two conclusions, when we use “because” this expression when most people would agree, but we can also see from the first 3:00 of this because it is not important. This is the people’s fixed thinking in trouble, a justified expression is often easier to be recognized.
This occurs because a fixed thinking is due to the environment around us, let us think of these fixed some things in the face when you can make a more decisive judgment. Practical life, fixed thinking often plays the role of guide , and as marketers we can also fix the consumer is our thinking as marketing tool. following author simply enumerate three people very obvious fixed thinking, on the pretext of these fixed thinking they could become your marketing weapon.
1, there are cheap does not account for all stupid
But the front of a sh
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