Combat- women buy promotional products by budget-driven rather than habit(由budget-driven战斗u2014u2014女人购买促销产品而不是习惯).docVIP
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Combat- women buy promotional products by budget-driven rather than habit(由budget-driven战斗u2014u2014女人购买促销产品而不是习惯)
Combat: women buy promotional products by budget-driven rather than habit
Research papers Download information: Ginger, a survey released by the display, and shopping motivation when asked, 36% of general market women would answer: because they are conscious, living within our means slightly less of the respondents said their motivation. out of excitement instead want to save (23%), want to spend less money to get something better (16%), or out of habit (14%). transactions everywhere it means If their economic situation has improved, their shopping behavior might be less affected by the driving point of specific transactions.
However, one pair 10 from the United States market and has been active researchers considered a leading indicator of future female alpha female (female-oriented commentators) - Consumption by comparing the survey results show that the alpha female has a distinctly different motivations about shopping The views of these women are mainly traded everywhere (24%), and the desire to get better items (24%) with a favorable impact on prices, as well as a small part of the joy of saving a favorite cause mood (11 %).
Mainstream market of respondents focused on the concerns of budgetary constraints, it shows that they realize that they are in economic difficulties, when to let them describe their economic situation when 46% of the people will say:. ‘We are trying to deal with economic crisis , but this is really conscious life is no fun. ‘(only 22% of the alpha female agree with that)
In this case, 40% of women said the mainstream market, their main economic agenda this year is to reduce or pay off debt, only 22 percent of women said they prepared a luxury once or twice.
Other findings:
a. if more than one hour a day, 21% of the alpha female fitness will be used, 15% of the alpha female will stay with the other half, 15% of the alpha female would choose to read a good book,
b. alpha female celebrity most jealous of the special treatm
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