Combat- Women Taobao business model（战斗u2014u2014女人淘宝的商业模式）.docVIP

Combat: Women Taobao business model A women’s C store, main women, with a scarf, boots, accessories and other SKU’s two crown C shop. Shop operators sellers are truly a grass-roots team of origin, the majority of team members are not professional background, after three years, from two to cooperate to the current five small teams of people, life is not easy, shop operators have been does not reach the ideal state, seems to have been successful in not break bottleneck. By January 2013, screenshots and other data observable quantum shop operations: Shop belong Amoy Collection Ladies C-type low-price stores. There are several such shops distinct characteristics: customer price 100 yuan, about 1.3 passenger one-piece, down 2% conversion rate. Such practices similar store operations, usually by pulling single items prices to attract customers into the store, and then through with concessions, over a hundred, and other means to reduce orders pulled off price, so from the data point of view, this kind of shop customer price just over $ 100, and because the low conversion rate remained at similar shops on the middle level. Fourth quarter of 2012, this shop poor management, the main profit models down jacket did not sell them, the entire transaction amount higher than peers many quarters, but the income is meager. After the Spring Festival, the treasurer even considering whether to give up in 2013 autumn and winter jacket, specializing in knitwear. They train throughout the year 2012 the total cost would only 1000 yuan (negligible), do not play drill exhibition, Taobao accounted for very little natural flow accounted for the bulk; 2012, the shop is basically not involved Taobao official activities, mainly in order to store marketing activities based. The only once on the Amoy gold, but unfortunately ineffective. So now treasurer hesitate whether to give up in 2013 to participate in official events. In customer retention, and simply rely on previously disco