Combat- word of mouth marketing step rule（战斗规则u2014u2014口碑营销步骤）.docVIP

Combat: word of mouth marketing step rule Free Download Center News paper: just before the end of the Fudan University School of Management and co-sponsored by the American Marketing Association’s ‘2015 Marketing Leaders Summit’, ‘International Finance’ correspondent met Wharton marketing professor at the famous University of Pennsylvania Jonah Berger (Jonah Berger). With the current global business environment, Jonah Berger told reporters that the successful conduct of ‘word of mouth marketing’ of six key factor is ‘STEPPS’, he stressed, ‘Our brand, life can use these six steps to promote others praise for their point. ‘ S: Social Currency (Social Currency) Speaking of social currency, Jonah Berger very aware that you will think of the popular B2C, B2B industries. But he gives the new concept of social currency from marketing point of view. Just like people use money to buy the goods and services, the use of social currency to gain more praise family, friends and colleagues and a more positive impression. If people are inclined to choose the iconic status signal as a basis for judging the status of the most direct, like, for example, a Ferrari sports car, back Chanel bag, listening to Mozart’s music. And if you sense a party at a friend’s joke that lets people recognize your wit and humor; just happened to talk about financial news, will make you look well informed and full of meaning. In Jonah Berger opinion, these are the so-called concept of social currency, ‘If your products and ideas can make people look better, more handsome, more hearty, natural products and information that was turned into a social currency , had been big talk, in order to achieve the best-selling effect. ‘ ‘The fact that 91% of the enterprise’s business is derived from the existing business, existing customers will bring more business value, often a driving force of business is the existing customers a recommendation, allowing the company’s business more successful,