Combat- how to understand the new product needs of users-（战斗u2014u2014如何理解新产品的用户需求）.doc

Combat: how to understand the new product needs of users? 1. needs to look at several angles For the same behavior, or to say the same thing, behind the demand is completely different. For example, the same is to help you find the answer to his point of praise, it seems is ‘a bit of praise,’ the demand, but behind might be: I this is soft, we need to spread I hope this can help to more people I like this little number, a little shame In fact, the analogy is one thing, everyone is very clear. When you get angry with his girlfriend, angry, her ever-changing needs every time. Sometimes you need to buy her a bag, you sometimes need to take her out to play, sometimes you need to tell her where exactly clear last night. 2. Requirements multisection several levels Not the same as product manager, look at the issue of depth or height is different. The deeper an industry, the more know some tricks, you can see more things. For example, a person said she wanted to lose weight, she needs is to lose weight, right? This is the outermost layer. We see sub-layers, it is this: Until human needs, the needs of the analysis can be considered in the end. We understand the needs of humanity What is the significance of it? For example, people who want to lose weight, we thought it was only like to lose weight, provides a particularly effective one exercise to lose weight, but the operation is difficult to see. If you do not realize, in fact, to lose weight, you are required to have their own image who would know, in such a way to meet the needs of the surface, but the damage underlying demand. Another example: For lazy people, or female otaku house, they need to be optimized in many areas. We are able to determine how these people are people from the kind of human needs. 3. Demand in conversation with the user My attitude with a lot before the reply is the same, there are a variety of quantitative research problems and shortcomings,