Combat- Word of mouth marketing has fundamentally changed（战斗u2014u2014口碑营销已经从根本上得到改变）.docVIP

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Combat- Word of mouth marketing has fundamentally changed（战斗u2014u2014口碑营销已经从根本上得到改变）.doc

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Combat- Word of mouth marketing has fundamentally changed（战斗u2014u2014口碑营销已经从根本上得到改变）

Combat: Word of mouth marketing has fundamentally changed Research papers Download News: Chubbies company “for the production of first-rate men’s shorts.” It’s fans call themselves “shorts help” (Chubster Nation), mainly a group of 18-25 years old, college-educated, athletic young men. According Chubbies companies of the world, “trousers are worn when working,” and shorts - shorts especially their production, it is sports, entertainment, clubbing or climb the Himalayas to wear when they put this ideology called “shorts revolution.” But this revolution may be on air, but through Facebook, Twitter and Instagram and other social networking sites to spread. Since the end of 2011 Chubbies shorts since listing, the company will only be on social media marketing, but now this beautiful, retro shorts not only sold well in America, but also sold to over 40 countries worldwide. Chubbies four founders of the company a Tom ˙ Montgomery said: “We did not spend much money, but the growth rate is very amazing.” Then this word of mouth marketing success What is the secret? Market research firm Forrester Corporation (Forrester) Reese ˙ ˙ analyst Zachary Davis said: “When you want to buy something new, you know and respect on the network who will become your most important discover the source. “ Word of mouth marketing is nothing new as early as during World War II, in order to save food to support the front, the United States formed a kind of encouraging people to eat animal organs, the best meat left frontline soldier ethos. Psychologist Kurt ˙ Lewin found that the women who was staying behind through conversations between each other, many of whom changed the eating habits of animal organs. Another classic example is Tupperware (Tupperware). It is not like playing a formal advertising, but by way of a party at word of mouth marketing, which the company will put some friends and family often organize themselves in informal family gatherings publicity their produ