Combat- How to target customers by focusing APP clever marketing-(战斗u2014u2014如何通过集中应用巧妙的营销目标客户-).doc
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Combat- How to target customers by focusing APP clever marketing-(战斗u2014u2014如何通过集中应用巧妙的营销目标客户-)
Combat: How to target customers by focusing APP clever marketing?
Research papers Download News: Lead a good business APP attention must be focused to the customer who is concerned about their daily life and thoughts, and then combined with a product or brand can not have good ideas point integration, not lost focus.
APP marketing, everywhere, has become the main part of mobile marketing, then a good business APP how creative it? What way? Applications Park simple to share some ideas with you direction.
First, pay close attention to practicality, more attention to the details of the user’s life
Details of daily life proceed from the user’s food, housing, transportation, entertainment, use, etc., have not been found to meet the needs, and then to see whether the combination of product implanted into it.
Such as for getting hardship, Starbucks introduced a Early Bird (early bird), when you download this APP later, you can set the time to remind you to get up. Users set up time the alarm sounds, simply follow the prompts to click up button, you can get a star, if you can walk into any Starbucks store in one hour, verify that the APP, you can buy a cup of coffee discount!
Of course, this APP also can not get up from the consequences of the sound settings, such as ‘do not get up, late fined 100 yuan,’ only need to enter the relevant provisions of the company can be.
Second, the product experience to make interactive games
Many products can be developed experience in the form of a small game, such as clothing sizes can try and match the color of the clothes, beer bottles can be done as a violent game props, drinks can own brewing ......
Talk about IKEA Mobile APP, allows users to customize the layout of the home, users can create and share their favorite layout, and can vote to elect their favorite layout, IKEA also creators of these outstanding rewards, use customization Marketing to achieve the dissemination of results, on the line for the sto
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