Combat- how to transform baby details page-（战斗-如何把宝贝详情页面）.doc

Combat: how to transform baby details page? Research papers Download news: In an open page on the speed of buyer survey, we will follow the whole network classification buyers, find buyers pages open faster generally concentrated in 52% to 60%, of which 2 star buy at the rate of dominant, amounting to 59.4%, which is also our current network environment, blue flood Communications released the fourth quarter of 2012, the report pointed out that China’s Internet, Q4 China’s average speed is only 2.59Mb \ s, buyers on Taobao Broadband conditions are more concentrated in 1M ~ 4M between. Detail page User typical trajectory Taobao is a test based on interviews and eye movement, access to the user to open detail typical trajectory after the user first concern commodities main message: Big Picture and price, that are interested in further understanding only, and then began to focus on product details, pictures etc., the decision whether to buy this business begins only after transfer to other stores pick baby. In general, the former 10s eye movement trajectory display, the user at this time the focus of attention focused on the main information area, and 10 ~ 20s, the focus of attention shifted to baby details areas, including evaluation and transaction records, etc., and 30s After users began to focus on the left column, and will once again return to the main information area to confirm. produce effective behavior of time generally in 0 ~ 30s. Separate data showed that when the image can not be displayed immediately, 21.2% of buyers will choose to turn this baby, look for the other baby, and when details page is too long, more than 40% of buyers will choose the desired content jumping Browse. Irregularities hinder deal? In the 2012 annual survey Taobao buyers base product report, 1,000,000 buyers participating in the survey details page when browsing the main problems encountered, 59.1% were baby pictures slow loading too much unnecessary information,