礼貌规则在商务英语信件中应用探讨.docVIP

　　礼貌规则在商务英语信件中应用探讨----商务英语论文 --Chapter 1 Introduction 1.1 The Background of the Study Geoffrey Leech (1983), a renoaintained that, in addition to cooperation, there must be something else thatmunicators all value and folloe to theconclusion that politeness plays a vital role there to help people to carry on a conversationsmoothly. Therefore, his ideas came into being axims in PP, axim of tact, the maxim ofgenerosity, the maxim of approbation, the maxim of modesty, the maxim of agreement,and the maxim of sympathy. It is monly believed that politeness principle is also animportant perspective in discourse analysis (Kasper, 1990). Previous studies of PP areusually focused on conversations, but my study is a case study on ent of politeness isone of the principle portant language of trade and business, it is an indispensable skill for daily businessaffair kno to lose his customers, and money. 1.2 The Significance and Objectives of the Study Politeness theory has dra different perspectives, it remains very much alive.Politeness theory and related studies, like discourse analysis, conversation analysis andstudies of interethnic munication, have chiefly been based on observations in empiricalstudies of spoken language and have mainly been focused on face-to-face interaction indaily municative settings, and even if politeness has been studied in professionalsettings, the focus has been mainly on oral interaction (Erickson, 1982; Fiksdal, 1988;Charlotte, 1988). It is surprising that feal municative means, need high standards ofpoliteness to help their s. In addition, the studies on linguistic politeness have seldom been based on corpus data,and they have been conducted portance and plexity of non-linguisticcontext largely ignored. The politeness principle has often been discussed based oninvented utterances in a social vacuum. Hoy thesis, I have collected manyauthentic business letters that have served their purposes in reality, an --d try to find out hoilar to other forms o