大学生网络购物行为的经济学分析.pdfVIP

大理学院本科生毕业论文 摘 要 随着中国电子商务的逐渐兴起，网络购物成为时下社会的购物方式之一。从 阿里巴巴1999年3月10日成立到2014年9月19日成功上市，短短十五年的迅猛发 展，不难看出网络购物市场的巨大潜力,网络购物已逐渐成为时尚生活的潮流。 大学生作为其为其中一个特殊的群体又有其特定的校园环境，使得他们有 着不同的消费心理和行为。对网络购物既表现出浓厚的兴趣，也有很多疑虑，大 学生的网络购物地点在某一类网站中呈现高度集中特点。作为网络购物用户，大 学生的价值绝不仅仅局限于目前他们的实际购买量，而在其终身价值。高校学生 是中国网民中最具代表性的一个群体。分析网站特征的哪些方面是他们最看重 的、购买何种物品、网上购物经历是否会影响其对网络的认知，具有十分重要的 意 。 [关键词] 大学生；网络购物；电子商务 大理学院本科生毕业论文 Abstract As Chinas e-commerce gradually rise, the network shopping has become one of the current social way of shopping.The Alibaba Corporation was established on March 10, 1999 and went public on September 19, 2014, developing so fast in just 15 years, it is not hard to see the great potential of online shopping market, online shopping has gradually become the trend of the fashion life. College students as a special group have its particular campus environment ,so that they have different consumer psychology and behavior . Both on the network to show keen interest in screening suspect there are many students of online shopping websites in a category characterized by a high concentration . As a network user , college students not just the current value of their actual purchases , and in its life - time value . College students chose to study mainly because they have become or will soon become the main force of China’s online shopping. Analysis of the characteristics of which site 15 the most important of them , what items to buy , online shopping experience whether it will affect their perception of the network of great significance for the enterprises engaged ine-commerce marketing online shopping is also important . [Key words]college student; the network shopping; e-commerce 大理学院本科生毕业论文 目录 1引言1 1.1分析