新产品开发（new product development）.docVIP

新产品开发（new product development） new product development This article is contributed by yunyao5566 Fourth chapters New product development and value engineering Section 1 new product development First, the concept of new products Regionalism, novelty, commodity, productivity, market adaptability, timeliness Two, development strategies and issues to be noted 1, following strategy Pay attention to the problem: should pay attention to: patent protection products, pay attention to the development of potential hot 2 offensive strategy: pay attention to pay attention to the issue: the importance of market research abroad has been mass production, foreign products have been mass production, not as a research object. Object 3, joint development strategy should pay attention to the following problems: attention to the commodity of the product, the commodity of the product, the use of patent Three, product life cycle development strategy at all stages 1. input period: pay attention to market sales; adopt flexible organizational forms with entrepreneurial spirit in organization. 2, growing danger, further improving the process;?? on the batch, reduce costs, expand market share;? Organization should be stable, but to strengthen cooperation and coordination between the relevant departments. high low Development and manufacturing costs, sales revenue Cash flow, input period, growth period, maturity stage, decline stage 3, mature stage, mature period Some industries begin to pay attention to the replacement of products. Some industries begin to pay attention to the replacement of products. Some industries begin to pay attention to the problem of product replacement, and some industries want to further extend the product life cycle. Some industries want to extend the life cycle of the product. Some industries want to extend the life cycle of the product 4, decline period Accelerated elimination, accelerated elimination, accelerated elimination, natural elimination, and natural elimin