新产品营销观念篇4、系统思维（New product marketing concept Chapter 4, system thinking）.docVIP

新产品营销观念篇4、系统思维（New product marketing concept Chapter 4, system thinking） New product development and listing must establish systematic thinking, simple change mark action can not bring about the fundamental change of enterprise operation condition. New product system thinking includes technology, system capability, product marketing capability, manufacturing capability, business model selection, etc.. Only by establishing a systematic front and rear system of new product marketing, new product marketing may have lasting vitality. Review the product structure and propose the strategic conception of new product development. Generally speaking, product structure is a strategic problem that we need to look into when we enter an enterprise. To examine the product structure of the enterprise, we should look at two aspects, the internal environment of the enterprise and the external environment of the market. From the point of view of system theory, we need to establish four standards. That is, the stage of enterprise development, internal resources, market development stage, market consumption structure. First of all, the stage of enterprise development is the basis for our new product structure adjustment. We are engaged in marketing management consulting encountered many customers, why others can develop this product, we can not develop this product. These customers usually forget themselves deep in the development stage of enterprise, many of our enterprises even the general technical reserves are not want to develop beyond Wuliangye, Moutai products, typical of the great leap forward thinking, people have much more boldly production! Not very understanding of their own stage of enterprise development, leading to waste of resources and blind expansion of new product development in many enterprises. There are a lot of enterprise survival, the problems are not resolved, began the so-called diversification, only a little bit of money was overdrawn at numerous points, the