新产品营销协同性分析(一)（Synergy analysis of new product marketing (Part one)）.docVIP

新产品营销协同性分析(一)（Synergy analysis of new product marketing (Part one)） Preface: This article sets up the authors experience and lessons in marketing, as well as some summaries in the process of providing consulting services for enterprises. I hope that I can help some friends who are engaged in new product marketing. Content is written in relatively wide, involving all aspects of new product marketing, specific to the case, recommends that companies pay attention to every aspect, in the process of new product marketing in cooperative play focusing on each link, so as to make the enterprises new product marketing has become a system engineering enterprises, the breakthrough point to seek through this competition to explore new growth point of enterprise development. Problem proposition: Facing the situation of market competition becoming more and more homogeneous, more and more enterprises begin to attach importance to new product development and look forward to seeking breakthroughs in competition through new product development process and exploring new growth points of enterprise development. But the resulting confusion is also more and more, there is a sudden inspiration think they found a gap in the market, the rapid development of new products launched, the product has not developed, stamina has obviously inadequate; some is the first product was very successful, but the second and third product promotion is not satisfactory; some feel the new product should be able to quickly open the market, but in fact sales stalled in quite a long time; there is a new product promotion strategy do very exciting, but in the actual operation is difficult; some old products market has begun to shrink, but for the development of new products are not sure, always hovering in the other on the dilemma of death and death in immediately. And so on, these problems have been plagued by many corporate CEOs or marketing director, temporarily helpless. I consulted a business problem is very