新产品的渠道平衡法则（Channel balance rules for new products）.docVIP

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新产品的渠道平衡法则（Channel balance rules for new products）.doc

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新产品的渠道平衡法则（Channel balance rules for new products）

新产品的渠道平衡法则（Channel balance rules for new products） This article is published in the 12 issue of successful marketing, 2004 Companies introduce new products to avoid the loss of product aging, or to seize new market opportunities. The enterprise has great relevance between the launch of new products and the channel of the enterprise management, to correctly understand and deal with this relationship, can help enterprises to reduce the possibility of failure of new products, to maximize the potential of the channel. 1, the introduction of new products at a time can not be too much Companies need to introduce new products to consolidate and improve the position in the market, but if the number of new products launched in the short term is too much, it will cause unbearable pressure to the channel, finally because of the failure of new products to care for this and lose that. At the same time, the introduction of new products too many disadvantages, mainly in the following aspects: Crowding out marketing costs: every new product needs publicity, all need publicity costs, the number of new products is too much, the amount of publicity costs will be very large, which is a heavy pressure for manufacturers. Even if all the new products with the same brand, promotion of a new product, also disguised propaganda another new product, but still need to be targeted publicity about the characteristics of every kinds of new products, or will lead to very high costs of promotion. Manufacturers bear channel costs are too high: manufacturers in the introduction of new products, it is necessary to give the dealer a certain number of credit goods, new products too much, the total amount of credit is too high; if the fast consumer goods, also need to pay a certain amount of fees to the terminal, and launched many new products, means at the same time, a variety of new products to pay the entry fee, this fee is very impressive; manufacturers sometimes need to channel partners in the staff