新产品营销赢的策略（The strategy of win in new product marketing）.docVIP

下载本文档

6
0
约1.82万字
约 12页
2017-09-23 发布于河南
举报
版权申诉

新产品营销赢的策略（The strategy of win in new product marketing）.doc

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

新产品营销赢的策略（The strategy of win in new product marketing）

新产品营销赢的策略（The strategy of win in new product marketing） The strategy of win in new product marketing China marketing communication network, 2004-03-09, author: Liang Shilun, number of visits: 1400 Catalog First page Second page For any one company, the process of the introduction of new products are exciting and challenging, but as long as the correct grasp of the new product marketing win strategy and flexible use, enterprises will be invincible! New product marketing is influenced by many factors, such as market research, marketing organization design, price strategy, advertising strategy, channel strategy and corporate culture. The enterprise how to avoid the new product marketing misguided and realize the win-win of enterprises and consumers to provide a system of ideas, make enterprise decision makers to control the whole process of new product marketing focus has a clear and systematic grasp. Pay attention to preliminary research, accurate positioning of new products A Harvard Business School study shows that if a new product in the production process, found the problem, the loss is $100, then, before the production problems found loss of $1, before listing found is $1000, $10000 after the listing is found. Therefore, new product marketing should begin before production. The first step in developing a new product is to investigate the new product, including technical investigation and market research. The technical investigation is the investigation on current situation and development trend of technology products, new technology to predict possible future, provide the technical basis for the development of new products; market survey is to understand the domestic and foreign market related product varieties, specifications, quantity, quality, price, sales, consumers reflect, supply etc.. In addition, the investigation to understand the competition of new products and related products, competitors scale, marketing strategy, future plans and market competition