新产品推广理论（New product promotion theory）.docVIP

新产品推广理论（New product promotion theory） New product promotion theory.Txt if betrayal is a kind of courage, then acceptance of betrayal requires more courage. Love is a block, marriage is a mountain. Bricks are not many, there is a piece of spirit; the mountain is not high, Shou Shou on the line. Promotion and management process of new product launch: promotion and management process of new product launch: In reality, the promotion of new products, we can often see such a scene so fantastic things: on the one hand is the factory new product promotion slogan shouted loudly, on the other hand is the new dealers for the deaf be neither hot nor cold, tepid, showing a barber tiaozi head hot coordination so, as a phenomenon, manufacturers or distributors should do in order to make the new product marketing success? The following is about the new product listing promotion and management processes: First, understand the market situation of distributors Chinese market form the most extensive, is the most complicated, so as to better promote the manufacturers of new products in the regional market, so as to achieve DiCaprio, must carry on the detailed investigation of the market, the real understanding of the market situation of dealers, to do what hills, what the song. The new product promotion to understand and follow. The market situation is understood as follows: 1, market potential and capacity. The new product has certain strategic significance to the enterprise. Therefore, in the choice of the market, tend to choose the large population, the consumption level of higher potential of such a huge market, because the new product market once spread, often has the effect of radiation and leading role, which can be a party, a party for communication, manufacturers can play 42 dial one thousand jins, radiation the pull effect. 2, the market consumption preferences. Whether the new product can be successfully promoted is closely related to whether it meets the consumer preferences