新产品开发营销策划方案（New product development marketing plan）.docVIP

新产品开发营销策划方案（New product development marketing plan） New product development marketing plan I. macro environment analysis of market strategy Two. Market opportunity analysis Three. Industry competition analysis Four. Enterprise resource analysis Five, marketing mix planning Six, advertising strategy portfolio Seven 、 implement management and control Eight budget of the expenditure (see Schedule 1) Nine alternatives (see Schedule 2) Reference material Preface People will not be unfamiliar with beef jerky, but how will consumers react to a derivative of beef jerky? In recent years, the beef has gradually faded out of the market, and want to find a favorite beef floss in the market is already a luxury, what determines the miserable fate of the beef floss? (1) products: a single product, there is no changing taste; quality is not pass, the safety factor is not high; there is no user-friendly packaging design, can not provide convenience for consumers. (2) channels: product promotion is not strong, advertising is not in place, can not stimulate consumer demand, and guide consumer trends and direction. In Qing Hua group of new products Meisi beef listed company to do market research, summarize the experience and lessons of the past, in product quality, packaging, promotion has made a breakthrough improvement and innovation, product features more humane, more targeted advertising, marketing more effective. Producer consumer confidence, carefully, carefully, comfortable, beef to consumers expect customers different feel, all the staff for the tireless efforts. Meisi beef loose, to create a consumer favorite brand. Green, health, fashion, diversity, a trend of consumption. text I. macro environment analysis of market strategy 1. Population status. At the end of 2006, the resident population of Sichuan, 28 million of urban population, the proportion reached 34.3%, up 7.6 percentage points over the fifth census in 2000, with an average annual growth rate of 1.3%. Population at