新产品市场运作中六大误区管理（Six misunderstandings in the operation of new product market）.docVIP

新产品市场运作中六大误区管理（Six misunderstandings in the operation of new product market） In the current economic activity, new products and new technologies continue to emerge, but throughout the thousands of new products, the successful operation of the rare, many new products after operation for a period of time will have to escape the competitive market, and even the pin die unable to get up after a fall, can enter the market competition of the products Everything is going smoothly. less and less scanty. Where is the cause of the failure of the new product operation? Looking at the war in full swing, the main reason why the new product fails to integrate into the market is that there are several misunderstandings in the operation of the market: First, the new product positioning is not allowed Some enterprises have some errors in their own product characteristics, price system, market space, target consumer groups, etc., and the major enterprises have embarked on the first step of failure. Jiangsu daily chemical enterprise with high standard plant design and technical equipment investment, engaged in childrens skin care products production, research and development and sales. Product planning and packaging are based on this feature, and put forward the concept of sectional care, this concept was put forward in the industry still belongs to the first time, but also fully shows the enterprise market vision should look far ahead from a high plane, said according to this idea to develop, the product positioning in the terminal sales market and products more in line with the characteristics of their own also, can achieve better effect on the market, but the late development of enterprises has changed beyond all expectations. New products come out after a period of time, due to some reasons of actual operation, product sales failed to achieve the desired effect, and there has been a loss, in fact as long as to find the crux of the problem, will soon be able to reverse the situatio