本科论文文献综述：隐喻广告语言的重要特征.docVIP

　　本科论文文献综述：隐喻广告语言的重要特征----文献综述论文 --介绍 本文是本论文的性质和功能，从认知的角度看隐喻在广告上。虽然很少有研究涉及到的比喻用在广告上，几乎所有在该领域的研究人员认为，作为一个有说服力的和有效的手段，本科论文文献综述利用广告的隐喻。隐喻广告语言的重要特征之一，也吸引了许多语言学家和语言学习者的兴趣。 收集这些文献的目的是：第一，进行本研究，有必要了解的隐喻和一些隐喻理论。我列出了一些文件，专门对隐喻理论的原则获得一个更好的了解，同时也建立一个数据库理论的发展;第二，为了获得更好的接收效果的同胞学者，有必要澄清的主要理论简要介绍。 Literature Revieetaphors in advertisement from the cognitive perspective. Though, feetaphor used in advertising; nearly all researchers in the field consider metaphor as a persuasive and effective means exploited by advertiser. Metaphor as one of the important features of advertising language has also attracted the interest of many linguists and language learners. The purposes for collecting those literatures are as follo this study, it is necessary to understand the metaphors and some metaphor theories. I list some papers that specialize on metaphor theories to acquire a better understanding of the principle and also to build a database of the development of the theory; second, in order to get a better reception of felloain theory briefly. There are plenty of studies and researches on metaphor inside and outside China. 1. The Research of Metaphor abroad Aristotle an to give a systematic treatment on metaphor. Aristotle’s discussion of the issue principally appears in the Poetics and the Rhetoric. He defines metaphor as “the application of an alien name by transference either from genus to species, or from species to genus, or from species to species, or by analogy, that is, proportion”. Aristotle considers metaphor as implicit parisons grounded on the principles of analogy, a vieetaphor. He holds the key function of metaphor is ornamental. “Metaphors, in other an rhetorician Quintillian advocates another etaphor in this period—the substitution theory. He claims that metaphor is actually a rhetorical device of using a ple, in the sentence “My neighbor is a lion”, “lion” is just used to replace “a courageous man.” In the 1930s, the interaction vieetaphor etaphor is “the omnipresent princ