中国超市发展中存在的问题及其前景外文翻译.docxVIP

中国超市发展中存在的问题及其前景外文翻译 外文翻译 原文 Problems and prospects of supermarket development in China MaterialSource://0. Author:Wing-Chun Lo Notwithstanding the re-emergenee and growth of supermarkets in China, there were st订 1 problems hindering their development. Findings of this study showed that some problems which had existed in the past, for instanee poor refrigeration and less satisfactory packaging, had been remedied to a large extent. Nevertheless, some problems which existed in the 1980s are still evi de nt today. According to the CEOs and the governmen t officials interviewed during this study, the major problems faced by local supermarket operators were as follows. IKecn competition In order to have a “quick” share of the booming supermarket/retai 1ing business, many participants rushed into the supermarket/retailing scene even though some of them were not well equipped with the relevant supermarket/retai ling tech no logy or expertise. While compctition had not been mentioned in past studies, supermarkct operators generally felt that competition had become a major issue. To the local supermarkets the major competition came from other supermarkets, from department stores, from big multinational giants such as Wal-Mart, and from other traditional retail outlets. The competition was so keen that one CEO of a large local supermarkct chain complained that his competitor intentionally opened a supermarket next door, according to him, only for the sake of competition. 2Lack of management skills and expertise This issue, the lack of management expertise and technical skilIs in supermarkct operations, existed in the 1980s Ho and Lo, 1987. As supermarkets and retailing shops of various types expanded in numbers, they attracted staff from the existing pool of expertise built up in this area. The entrepreneurial nature of the Chinese could be the source of the continued insufficient supply of human capital. Some executives, after acquiring some knowledge and expertise in the f