brand-you-“我”的品牌.pptVIP

“Apple opposes, IBM solves, Nike exhorts, Virgin enlightens, Sony dreams, Benetton protests. … Brands are not nouns but verbs.” Jean-Marie Dru, Disruption WE (you and me) ARE ALL BRANDS “Create a cause, not a business.”Gary Hamel “If you stand for nothing,you will fall for anything.”Ronnie Apteker – Founder Internet Solutions “Vision is a love affair with an idea.”— Boyd Clarke Ron Crossland, The Leader’s Voice …as  Purposeand  Passion combine….. “It is easy to decide what you are going to do. The hard thing is to decide what you are not going to do.”- Michael Dell “ALL THE WORLDS A STAGE: I l-o-v-e the “Brand You” idea, the “Brand You” life. It is my life. My love. My art. My craft. My performance. Tom Peters , The brand-you 50 “lifes short – PLAY more”  …………….. The reason for the descrepencies highlighted above lies in the intangible brand value and the intelectual capital within the company. “Nothing the slightest bit amazing has ever been done in isolation. Individual competitiveness = what you know x who you know” - Jonas Ridderstrale Kjell Nordstom – Funky Business Passion Purpose Planning People Play Building a BRAND? 26 280 Days 20 years old = 19 000 to go 30 years old = 15 000 to go 40 years old = 11 000 to go Passion Purpose Planning People Perseverance Play Building a BRAND? 3 Million “There is a very, very, very fine line between success and failure …. it is about being constantly hammered and coming back from the hard times and low moments.” - Robbie Brozin – Nandos “If you can force your heart and nerve and sinew to serve your turn long after they are gone, and so hold on when there is nothing in you except the will which says to them: ‘Hold on!’” - Rudyard Kipling…… from the poem “IF” Passion Perseverance Play Planning People Purpose Building a BRAND? Me Inc. Passion Perseverance Play Planning People Purpose Building a BRAND? Me Inc. YOU are the CEO brand you gregcfish