中小企业连锁经营研究.docVIP

摘要 目前，国际流行连锁经营是一种商业组织形式和经营制度把分散的组织起来规模优势。连锁经营定向消费信任依赖。从80年代，连锁经营发展在中国，中国连锁经营的皮尔·卡丹专卖店。随在我国连锁发展迅猛，尤其等行，“华联”北京“家家福”。，传统的流通体系冲击。连锁经营，第三产业行业，是服务业领域。 连锁经营正迅速成为中国最具获利能力的投资方式和创业途径。连锁经营的时机成熟，中国最富有潜力的连锁经营市场 Abstract At present, the international fashion chain operation. It is a form of business organization and management system, organize the dispersed management main body, formed a certain scale advantage. And chain operation is easy to produce directional consumer trust and rely on. From the 80 s, around the world, chain operation and fast development in the United States, nearly every 6.5 minutes to open a chain; And the new, ma area chain operation has become the countrys national policy. In mainland China, the beginning of the China chain is about 1984, Pierre brand shop in Beijing. Then, in the fast development of chain business in China, especially appeared in the catering industry, food and other industries, such as Shanghai hualian \happy families\ in Beijing. The Chinese market by the impact of the international big enterprise, the traditional circulation system has also been the impact of this kind of business model. Chain management in China rapidly, it has penetrated in the third industry, the vast majority of industries, especially in the service sector has been widely used. Chain management in China is fast becoming the most profitable investment and entrepreneurial approach. Asymptotic mature in China, the timing of the chain operation, chain operation and China is the worlds most rich potential market. As a result, the problems existing in the research of small and medium-sized enterprises of chain operation, and how to solve these problems, make its better health, stable and rapid growth, for small and medium-sized enterprises, important Keywords:chain operation,dewelopment, strategic choice 目录 第一章 绪论 1 1.1 研究背景 1 1.2 研究意义 1 1.3 研究方法 2 1.3.1 文献综述法 2 1.3.2. 案例分析法 2 第二章 中小企业的概述 3 2.1 中小企业的经营特点 3 2.1.1 小，灵，快 3 2.1.2 小而专，小而精 3 2.1.3 小批量，多样化 3 2.2 中小企业连锁经营概述 4