基于体验视角的碛口旅游产品设计研究.docVIP

基于体验视角的碛口旅游产品设计研究 摘要：体验经济时代的到来，旅游体验已经成为一种更深层次的消费活动。旅游体验研究逐渐成为国内旅游研究的一个重点，在旅游产品的开发设计中也越来越注重体验元素的加入，而目前我国古镇旅游产品开发设计还较多停留在观光层面，缺乏深度开发，满足不了旅游者的深层次需求，因此，古镇旅游产品迫切需要转型和提升。本文从体验经济的相关理论出发，分析了体验旅游产品的内涵、特征及开发原则，在此基础上对碛口古镇旅游资源进行了分类分析，以此为理论和现实依据，设计出了碛口古镇四种类型的旅游体验产品。从而为碛口古镇进行旅游资源开发以及我国古镇体验旅游产品的开发与设计做出了具体参考。同时表明，体验旅游产品的设计是要让旅游者在差异化体验和活动参与中追求身心享受，获得难以忘怀的经历和回忆，最终达到人与自然、文化与环境的和谐共生。 关键词：古镇旅游 体验 资源开发 产品设计 A Study of the Design of Qikou Tourism Products on the Basis of Experience Abstract: With the arrival of the era of experiencing economy, the travelling experience has become a consuming activity which is of higher level. The research of travelling experience has gradually become an important part in the domestic tourism. What’s more, the increase of experiencing elements is being paid much attention to the design of travelling products. However, the development and design of travelling products still reflect the aspect of sightseeing, especially those of ancient towns in our country. In addition, it lacks of deep development. As a result, this situation can’t satisfy the needs of tourists. Therefore, it is urgent to reform and promote the travelling products of ancient towns. This thesis embarks from the relative theories of experiencing economy, which analyzes the connotation, feature and development principle of experiencing travelling products. What’s more, it also makes a classified analysis to the resources of ancient towns in Qikou based on this principle. Moreover, it has designed four types of travelling experiencing products of ancient towns in Qikou. This not only makes concrete reference for the development of tourism resources of the ancient towns in Qikou, but also the development and design of travelling products of ancient towns in our country. What’s more, it also shows that the design of experiencing travelling products is to make tourists enjoy themselves in the different experiences and the participation of activities. This design can make tourists obtain unforg