新产品上市九种方略(三)技术先导--我是老大我怕谁（New product listing nine strategies (three), technology leader - I am the boss, I am afraid of who）.docVIP

新产品上市九种方略(三)技术先导--我是老大我怕谁（New product listing nine strategies (three), technology leader - I am the boss, I am afraid of who） In China, enterprises do have two kinds of ways, one is to do things, is a potential, the verb noun two the same pronunciation reflects a unique pattern of China enterprises listed on the new products, new products, especially the leading enterprises of new products listed, Xianshengduoren momentum is still very important. Because he is largely depend on new products listed and even the size of success. In 2001, we made a technical research on the new high-end products of Chinas color TV industry. Purely from a technical point of view, Chinas high-end TV should be digital tv. At that time, the color TV giants launched their conceptual products based on their own resources. Sichuan Changhong launched the significant fine projection, Shenzhen TV, Konka launched mirror TCL launched HiD TV, Fujian Xoceco Digital HD and Shenzhen SKYWORTH launched health TV, but due to communication, marketing and industry leaders in the appeal and other factors, the same investment, the market gains color TV enterprises be quite different! Because Changhong Ni Runfeng itself in the color TV industry strong character image, Changhongs main display of the rear projection has gained huge market profits. In fact, Changhong had launched fine display projector product is a transitional product, far from representing TV technology development trend, but due to the preaching of Ni Runfengs personality charm and make snap promotion skills and Ni Runfeng, this is a transitional product but by consumers in hot pursuit. Ni Runfeng definitely completed the proper strategic escalation of Changhong at the right opportunity, the right space, and the right style. Just imagine, if Changhong does not take the route of weakening the product level of the dispute, but in the TV guide the direction of the development, not only the high cost of education, and may make Changhong a technic