新产品上市要找准风向标!（New products listed to identify the wind vane!）.docVIP

新产品上市要找准风向标!（New products listed to identify the wind vane!） New products listed to identify the wind vane! [news] Oxford management review - the UK has such a proverb: for a ship without a sail boat, the winds are contrary to any direction! No direction, you can let the bullets fly for a while, but do not know where should let the bullets fly! When the enterprise is about to launch a new product, many entrepreneurs are very superstitious that only gets through market research, market research findings, it is objective, it is believable! But because of subjective factors interference research area, population, the number of samples, and so many people for the design of the questionnaire, the so-called objective conclusion is often very misleading. The most typical case is Coca-Cola, which has to deal with Pepsi Cola competition, ready to launch a New Cola taste, after investigation of ten city, the results came out, consumers really need new coke taste; developed, in the ten city organized about 200000 people to do a taste test, the taste is really good, but also much better than Pepsi Cola; new with vigour and vitality after the listing, but was eventually defeated and There was no parallel in history. resistance to! If the words of consumers can not completely seriously, when enterprises launched a new product, how to accurate direction? If you are in a high-grade office floor office, a day outside under the rain, close to work, you want to know the rain is not stopped. When you look through the glass window, but also how to see whether there is rain falling down, you want to hand out from the window to try it, but the window is closed, unable to reach out, at this time, how do you judge? You dont need to break the glass window only. Need to look through the window downstairs whether pedestrian umbrella can be. There is a joke about a man who wanted to test the day of the wind, he picked up a stone to throw a sky, the stone floor, concluded: today is on the wind,