新产品如何上市营销（How to sell new products on the market）.docVIP

新产品如何上市营销（How to sell new products on the market） Chinese enterprise marketing problem investigation activities, so that we have a clear understanding of the current situation of Chinese enterprise marketing - Chinese enterprise marketing is still in the import phase. One of the topics discussed in this chapter is one of the headaches in business. The above 7 problems are related to the new product development and promotion. In view of these problems, this article will make a comprehensive and clear statement of market entry and new product marketing planning. I. discussion of market entry Market access is the behavior and process of an enterprise according to its own market expansion strategy to enter a new or industrial area where the enterprise has not yet developed and set foot in. This definition can be defined as follows: First, the market entry must be subordinated to the overall strategy of enterprise bottom-up and expansion. The overall interests of the enterprise when to enter or exit the market from the enterprise into consideration, and there is not a separate from the enterprise strategy to enter problem, namely market entry is never an isolated act or process. Second, the object must be market into new markets, including regional or industry or to the two person and the. For the market already involved in additional activities, should be part of the expansion of the market, which is the market after the process of entry. Thirdly, market entry is both an act and a process. It is a kind of behavior, because the market is entering the enterprise to a strange market activity for, say that it is a kind of process, because the market can not enter instantaneously at one point, it must be completed in phases over a period of time. Fourth, the main body of the market entry must be the enterprise, and the market access must also be market activities, and the whole activity and process must be completed in the market. Any administrative activity should be finall