新产品上市怎样为品牌做加法（How do you add brands to your new product）.docVIP

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新产品上市怎样为品牌做加法（How do you add brands to your new product）.doc

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新产品上市怎样为品牌做加法（How do you add brands to your new product）

新产品上市怎样为品牌做加法（How do you add brands to your new product） The listing of new products often shoulder multiple task or mission of the enterprise, such as the implementation of sales promotion, to seize the market, realize the upgrading of products or product substitution, against competitors, creating new products, realize the main pin brand activation or image promotion and so on. But in general, their leaders tend to see new products sales target, usually is not concerned with other indicators, unless there are special circumstances, such as competitor attacks and obstacles, the old main product sales suddenly plunged into recession, the new products listed companies have to undertake to deal with competition and create new main products and other aspects of the task, but even so, most of the enterprises in the new product before the listing is still lack of the overall planning of the listing of new products, especially the relationship between little concern for new product listing and corporate brand, also dont know how to handle this relationship. In fact, the fundamental problem of the listing of new products is to solve the enterprise brand (or called the parent brand, the main brand) and new products to market relations, that is to say, the new product is listed on brand assets is addition? Or do you do subtraction? Or is not related, go their separate ways? The add of course, the listing of new products and brands to achieve a win-win situation, it will be much better, but also do addition are not good, such as the blue cat single brand (which is also the main brand), from 2001 began frantically and many products of brand expansion, as of the second half of 2004, the group has dozens of blue cat named blue cat enterprises, involving dozens of them, even at the individual areas there are several blue products, stores have rapidly expanded to more than 2600 and so on, all this is indeed a brilliant record, especially in the expansion of low cost, fast return i