新产品上市九种方略(四) 亲密跟踪--他好,我也好（New products listed on nine strategies (four), intimate tracking - hes good, Im fine）.docVIP

新产品上市九种方略(四) 亲密跟踪--他好,我也好（New products listed on nine strategies (four), intimate tracking - hes good, Im fine） There is an interesting phenomenon in the Chinese market: Industrial clusters. Such as the Yangtze River Delta home textiles, home appliances in the Pearl River Delta, Chaozhou home, Anhui melon seeds. Why are there more interesting product clusters? In addition to the allocation of resources and other reasons, that is, because new products are easy to succeed in the context of big endorsement, consumer endorsement of product recognition makes it easier to understand the category. We can see that both the industry and consumers have a very deep impression on the endorsement of Chinese liquor. Such as China liquor liquor, Guizhou wine, Anhui wine, Lu wine, Beijing wine, consumers have a very clear taste and brand identity of these iconic liquor origin, as well as the endorsement of cognitive form consumers on the price of the new product identity! In the eyes of consumers, Sichuan liquor is undoubtedly Luzhou flavor liquor on behalf of the origin, and push the high-end liquor at the liquor level is also very easy to succeed. We see, in recent years, high-end liquor is the tendency to start from Sichuan wine. In 1998, Sichuan Quanxing group in plant transformation and found the situation Chinese liquor wine industry later next year, after the first workshop, Quanxing group and Guangdong Yao Sheng group cooperation, quickly launched a so-called first brand of high-end liquor Shuijingfang China. Shuijingfangs success attracted a large number of follow-up. However, we found that in the liquor section, high-end liquor new tracking is very easy to succeed, then God, Jin Jiannan, etc. to wuliangye. However, other places to do follow-up high-end new products, the proportion of success will be greatly reduced. Even in the hometown of wine, Kweichow Moutai, high-end liquor brand success is scanty. Why such a strange phenomenon, commercial planning and business operat