新产品如何定价（How are the new products priced）.docVIP

新产品如何定价（How are the new products priced） When a company developed a product, in determining the name, packaging, product specifications, how to give a reasonable price, has become an important work of the enterprise, this is because the price of the product is not only the source of corporate sales and profits, but also related to a product of survival (success the key, then) how to give an appropriate price of a product? When a company developed a product, in determining the name, packaging, product specifications, how to give a reasonable price, has become an important work of the enterprise, this is because the price of the product is not only the source of corporate sales and profits, but also related to the survival of a product (success). The key, how to give an appropriate price of a product? First, product pricing strategy There are three main strategies for product pricing: skimming pricing strategy, high profit pricing strategy, penetration pricing strategy, barrier pricing strategy, satisfaction pricing strategy, that is, mid-range pricing strategy. Two, product pricing methods Cost oriented pricing: Based on product cost, coupled with target profit, to determine product prices is the most common and most commonly used pricing methods. There are full cost pricing, variable cost pricing and break even point pricing, which ignore price competition and customer demand. Demand oriented pricing: Based on the market demand for products as the basis of pricing, considering the supply and demand, cost and other factors to determine product prices. The main demand of psychological pricing, demand differential pricing, market sales price determination and price back pricing. Competition oriented pricing: Aiming at the price of competitors similar products, and combining with the development needs of enterprises, a method of product pricing is proposed. The main stationary pricing method, competitive bidding pricing method. Three, product pricing factors should be c