新产品如何运用老渠道（How can new products be used in old channels）.docVIP

新产品如何运用老渠道（How can new products be used in old channels） With Chinas traditional distribution into the bottleneck, the size of the Chinese liquor business channel is experiencing a hitherto unknown channel integration and channel change storm baptism, the liquor business channel framework and mode is changed turn the world upside down, many manufacturers in order to keep the market share, have adopted the direct sales team, e-commerce, call, center direct mail, integration partners and distribution channels. Channel mode. However, in the face of increasingly fierce market competition, manufacturers of partners, distributors are worried about the distribution channel transfer to other channels and the formation of conflict with their own, the interests, so the channel integration and change is full of fears and hostility. Many liquor companies new product promotion is facing an important choice: make improvement only on existing channels or composite channel new, replace it, or for the design of different market segments to different channels, increase the number of channels? Therefore, when the liquor enterprises launch new products, they often encounter two problems in the channel strategy: 1) is the construction of new channels, or the use of existing channels? 2) new products must use new channels to be innovative? How to integrate new and old channels? Two in one, the author puts forward a puzzle that has puzzled the marketing circle for a long time: how to revive the old channels? How to integrate new and old channels? How to make good use of old channels for new products? How old channels burst the greatest value? We must first understand what is called the old, the old channel channel refers to the traditional wholesale liquor enterprises under the system of distribution channels; two is the customer relationship level a certain number of liquor companies have been formed at different levels; three is the liquor companies all existing channel model. Generally