Combat- how to use psychology to make double sales-（战斗u2014u2014如何利用心理学双销售）.doc

Combat: how to use psychology to make double sales? Free paper Download Center News: 1960, when I investigated promotional Ito-Yokado, and found that every time I launched a discount sale, there must be a middle-aged woman to come to the store to buy unshakeable target product - sugar. I care to note that she really is a week rain or shine come to buy sugar. Why do we need so much sugar it? I am very curious. Happened company staff and that there was a woman living in a cell, I would please him to know why. Customers who hear the results within the family closet, almost half space filled with bags of sugar. The woman had gone through the war years nowhere to buy sugar. Sugar is not enough memory stored in the subconscious, so she ended up in war today nearly twenty years later, there are still hoarding sugar habit. At that time, Japan’s booming economy is in rapid growth peak. Consumers also want this, that want to buy, have a strong desire for consumption. In this era of shortage of material deprivation, random businesses provide products according to their preferences, not lack of consumer purchase; if product sales were down, just a little lower prices to attract customers will be able to once again - that it is a seller’s market characteristics. Perhaps at that time, we did not need to ‘sales force’ to play a special role. Since 1970, the promotional products began to appear surplus situation. From this point in time, society as a whole gradually become abundant material life, from material deprivation to material wealth, also will slowly transition from a seller’s buyer’s market. As a symbol of this era, many businesses to provide customers with a new value, with new innovative products, services, industry began to take turns on stage. In the current era of excess material, companies must think ‘why customers buy’ to ‘survival of the fittest.’ Why customers buy Excess material times, all consumers in the ‘fullness’ of the state, they w