市场营销试卷七（Marketing paper seven）.docVIP

市场营销试卷七（Marketing paper seven） The marking a review score to determine the problem (right in parentheses after the question tick wrong x. Every day 1 points, a total of 15 points) 1., different marketing concepts in time is not entirely shifting, and the same period of different enterprises will often implement different marketing concepts. (T) 2., market segmentation, that is, market classification, that is, enterprises through the classification of different goods to meet the needs of different activities. (F) 3., the most important feature of the agent is its fixed place of business. (F) 4. the depth of a product portfolio is the sum of each product line and the product item it owns. (F) 5., the derivative of the producer market demand makes the growth of a certain proportion of consumer goods demand, which will lead to a higher proportion of the growth of demand for the means of production. (T) 6., the so-called new product refers to products created by new inventions. (F) 7., in our cosmetic advertisements, we can promote medical treatment or use medical terminology. (F) 8. generally speaking, the stronger the demand for a product, the more resilient the product is. (F) 9., corporate pricing is not necessarily higher than the total cost of its unit. (T) 10., generally speaking, perishable products should be implemented wide and long distribution channels. (F) 11. public relations refers to the social organizations and their members in order to shape a good image, access to external public trust and support, through communication and communication means and its related public establishment and maintenance of mutual relations. (F) The 12. major marketing practices are actually marketing strategies adopted by enterprises in order to move into a larger international market. (F) 13., expanding portfolio refers to increase the breadth and depth of product portfolio, that is, to increase product lines and product projects. (T) 14., the commonly used means of promotion