市场营销理论与实务试题及答案（Marketing theory and practice examination questions and answers）.docVIP

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市场营销理论与实务试题及答案（Marketing theory and practice examination questions and answers）.doc

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市场营销理论与实务试题及答案（Marketing theory and practice examination questions and answers）

市场营销理论与实务试题及答案（Marketing theory and practice examination questions and answers） Promote 18., the marketing environment is characterized by A. objectivity; B. difference; C. dynamics; D. correlation; E. concentration 19. the analysis method of marketing environment, synthetic environment analysis -- SWOT analysis method is () A. advantage, B. disadvantage, C. opportunity, D. threat, E. factor 20. the basic form of personal promotion is () A. door-to-door sales, B. counter sales, C. meetings, promotions, D. promotions Three. Noun explanation 21. marketing Intermediaries - 22. subcultures - 23. market positioning - 24. Marketing - 25. sales agents - Four. Jane answers 26., what are the indicators for evaluating channel members? 27., what are the advantages and disadvantages of the non differentiated marketing strategy? 28., what are the main reasons and ways and means of reducing prices? Five. Discussion questions 29., what are the mistakes in distribution channels? 30. discuss the problems existing in the formulation and implementation of marketing plan Reference answer 1 - 5. BBACB. 6 - 10. ACDDA. 11 - 15 AACAB 16. ABC 17. ABCD 18. ABCD 19. ABCD 20. ABC 21. marketing intermediaries are companies that assist companies in the promotion, distribution, and distribution of products to their final buyers, including intermediaries, entities, distribution companies, marketing services and financial intermediaries. 22. subculture is a characteristic culture of some smaller social groups existing in a larger social group. 23., market positioning refers to the enterprises in accordance with the selected target market competition and their own advantages, shaping enterprises and products in the target customers good image and establish a suitable competitive position of enterprises. 24. Marketing - marketing also known as sales promotion, is an important part of marketing activities, it is an enterprise with a variety of short-term incentives to encourage consumers to promotions