目的论视阈之化妆品英语商标名汉译概述.docVIP

　　目的论视阈之化妆品英语商标名汉译概述----英语范文论文 --Chapter 1 Introduction 1.1Studies on Translation of Cosmetic Brand Names ic development and improvement ofprehensive national strength, there are more exchanges betodity markets arket, including cosmetic brands.any foreign cosmetic products into Chinese market, theurgent problem these products encounter is to be accepted by Chinese consumers. Theproducers or the initiators have made many effects on this aspect, such as improvingproduct quality, or changing the package of the products etc. Of course, the producershave also recognized the importance of brand names to products, in particular these ofcosmetic products. The brand name is the first impression a product leaves toconsumers. A sound brand name could improve favorable sense of consumers, andvice versa. etic brands enter Chinese market, they need to carter toChinese culture and to be translated into Chinese. A good translated brand nameneeds many efforts of the translator. At domestic and abroad, many studies on brandname translation have been done. …………… 1.2Significance of the Study plementation of Chinas opening-up policy, as ent of economic globalization, especially after China joined ic exchanges betic groade herbee the ost potential modity market, any internationalbrands attempt to land on.A modity to be sold e plays a significant role to establisha brand image. As the spokesmen of the product, a good brand name could leaveconsumers a profound and positive impression, so as to promote and stimulate thesales of the product. Conversely, an inappropriate brand name may incur seriousconsequences. Thus, a good brand name could greatly help a product, especially aforeign one entering target market. Cosmetic products, as products ers, also need sound brand names to create sound brand images. ……………… Chapter 2 Overvieetic Brand Names 2.1 Cosmetic Brand Names In recent years, proving of people’s living standard, people begin topay attention to other aspects of life, such as appeara