留学生毕业论文Proposal范文：广告的力量 Power of Advertising .docVIP

　　留学生毕业论文Proposal范文：广告的力量 Power of Advertising----留学生毕业论文 --广告是一种旨在影响受众购买或采取行动的产品、服务或理想的交流方式。它包括产品或服务的名称，以及产品或服务如何对消费者有利，说服目标市场购买或消费特定品牌。 目前，许多公司都在利用广告吸引顾客，在产品或服务的生命周期中起着重要的作用。一个公司如果没有适当的促销活动，就很难推销他们的新产品或新服务。例如，在导入阶段，公司需要确保广告是吸引人的，并且能够向顾客传达新的想法，并且能够转移到第二阶段，这是成长阶段。产品或服务的增长很大程度上取决于广告。最后阶段是衰退期。它还需要做更多的促销或广告，以保持客户对产品或服务的兴趣。如果公司不这样做，那么产品的销售就会下降，公司也会蒙受损失。由此我们可以得出结论：广告是多么重要，它是其他营销工具中最具影响力的工具。 公司可以选择不同的广告媒介，如报纸、杂志、网络等广告。这一切都取决于公司有能力而且愿意支付的成本。在现代广告策略，各种诉求，如性、冲击、情绪、恐惧、和幽默都包含。这些呼吁往往会提高广大观众的品牌知名度和品牌知名度。然而，在使用这些上诉时，总有一个人包括一个不知名的人，或者大多数情况下是一个众所周知的人。一个著名的人往往会对消费者购买行为的影响更大。 Advertising is a form of munication intended to influence an audience to buy or take some action upon products, services or ideals. It includes the name of a product or service and hoer, to persuade a target market to purchase or to consume that particular brand. 1.1 Background of Study 1.1.1 The Importance / Poany panies are using advertisement to attract customers and it plays an important role during product or services life stages. It is very difficult for a pany to promote their neotion ple, during introduction stage, the pany needs to make sure the advertisement is attractive and able to deliver the neers as ove to the second stage, ent. The last stage is the decline stage. It also needs to do more promotion or advertising in order to keep the customers interest on the products or services. If the pany fails to do so, then the sales of the products this, portant advertisement is and it is the most influencing tool among other marketing tools. panies can choose different media of advertisement, such as through advertising in neagazine, online and so on. It is all depend on the cost that the pany is able and odern advertising strategies, various appeal such as sexual, shock, emotional, fear, and humors are included. These appeals tend to raise high brand aong a large audience. Hoeone unknoost cases a er buying behavior. 1.1.2 The Celebrity Involve in Advertising The reason for using celebrities as endorsers