四川汇源科技CIS手册2.docVIP

四川汇源集团有限公司 CIS设计手册 CIS简介 1、·····························································CIS简介 2、···················································CIS设计的四大目的 3、·························································西方CIS历史 4、·························································中国CIS历史 MI的设计 1、····························································MI的作用 2、····························································MI的内容 ····················································企业的发展战略 ······················································企业的价值观 ························································企业的精神 ························································企业的使命 ····················································企业的经营理念 ····················································企业的团队意识 ························································企业的口号 ····················································企业的质量方针 ··························································服务准则 三、BI的设计 1、··························································组织机构图 四、VI的设计 1、·······················································企业标识及含义 第一部分：CIS简介 CIS简介 企业文化是80年代企业管理思想的产物，并被公认为现代企业管理的有效模式。CIS（司肖）是英文corporate identity system的缩写，意思是企业识别系统。司肖理论把企业形象作为一个整体进行建设和发展，企业识别系统（司肖）基本上有三者构成： 1，企业的理念识别(mind identity简称mi); 2，企业行为识别(behavior identity,简称bi); 3，企业视觉识别(visual identity, 简称vi)。 mi是抽象思考的精神理念，难以具体显现其中内涵，表达其精神特质。bi是行为活动的动态形式，vi用视觉形象来进行个性识别。 CIS设计的四大目的 1．提高企业的知名度。　 一个企业的名字在社会大众、消费者心目中有多大份额，它的产品的使用率有多高，很大程度上取决于该企业的知名度。一个企业知名度高，它的产品就易被认可，就有可能在市场竞争中取胜。CIs战略的实施，正是为了提高企业的．知名度。它通过一系列同一化、整体化、全方位的理念识别、行为识别、视觉识别的运用，反复植入，在社会公众中造成强烈印象。　 2．塑造鲜明、良好的企业形象。 企业形象是潜在性的销售额，是无形的资产，良好的企业形象会给企业带来不可估量的社会效益和经济效益。消费者使用该企业的产品时感到放心、满意。企业发行的股票在证券市场上极为抢手，企业对劳务市场上的人才有吸引力，社会各行各业与该企业的合作会更有信心。而CI的目的，正是在于透过内外部综合性的经营努力和视觉系统的整合，以达到社会和顾客对企业产生良好的印象和意识，。以便使环绕企业的经营部境转变为有利于该企业的经营条件，最终导致该企业在市场竞争中处于有利条件，不断扩大市场占有率和取得更好的效益。对内达到增强企业员工对本企业的认同感一。　 3.培养员工的集体精神，强