中华玉佛园”整体方案中英文版.pptVIP

国宏国际能源投资集团有限公司 Introduction of Guohong International Energy Investment Group Co,Ltd Chapter IV Positioning Analysis and Expected Target of Chinese Jade Buddha Images Garden and International Buddhist Cultural Tourist Zone 4-1 Function Positioning of Chinese Jade Buddha Images Garden In reference to General Orientation and Overall Concept of Chinese Jade Buddha Images Garden and International Buddhist Cultural Tourist Zone Construction, there are functions as follows: 1. Function of Belief enlightenment (world level jade Buddha culture belief residence) 2. Function of enshrinement and worshiping (General platform for enshrinement of Chinese jade Buddha images culture) 3. Function of artistic exposition (center for Chinese jade Buddha images culture art exposition) 4. Function of culture spreading (Headquarter for Chinese jade Buddha images culture communication and spreading) 5. Function of academic studies (Headquarter for academic studies in Chinese jade Buddha images culture) 6. Function of Exercises and Holiday (Resort in theme of Chinese jade Buddha images culture) 7. Function of Leisure and Experience (Special Zone for Chinese jade Buddha images culture) 8. Function of Sales and Services (Sales and Services of Chinese jade Buddha images cultural products) 4-2“中华玉佛园”目标市场定位 ① 依托目标市场：北京地区的旅游游客及佛教信众。 ② 争取目标市场：环渤海城市圈佛教文化旅游游客信众。 ③ 发展目标市场：国内各区域佛教文化旅游游客信众。 ④ 机会目标市场：亚洲佛教文化圈国家游客信众。 ⑤ 辐射目标市场：欧美中国佛教文化游客信众。 4-3“中华玉佛园”景区预期目标 北京房山“中华玉佛园”景区建设的预期目标是： 传承房山悠久而独特的文化传统，严格依据景区建设的 整体构想和总体定位；开发兴建一个“恢宏庄严、内涵丰富、 雕艺精湛、珍奇殊胜”的中华玉佛文化主题景区。创建集中华 玉佛信仰崇仰朝拜、中华玉佛艺术博览观赏、中华玉佛工艺 休闲体验、中华玉佛文化养生度假、中华玉佛文化景观经营 有机统一的新型业态形式，实现景区的功能，感召海内外 广大信众游客；大力弘扬优秀传统文化；大力促进房山区 旅游文化和社会经济事业的繁荣和发展。 4-2 Target Market Positioning of Chinese Jade Buddha Images Garden 1. The target marketing for fundamental relies on tourists and Buddhist pilgrimages in Beijing area. 2. The target marketing for striving relies on tourists and Buddhist pilgrimages in northern China. 3. The target marketing for develop