两岸文化产业合作发展对策研究.pdfVIP

第17卷第3期 安徽理工大学学报(社会科学版) V01．17No．3 2015年5月 JournalofAnhui ofScienceand 2015 University Technology(SocialScience) May 两岸文化产业合作发展对策研究 方沁怡 (安徽大学经济学院，合肥230601) 摘要：文化创意产业是在经济全球化背景下以创造力为核心的新兴产业。两岸文创产业的 发展既有共性也有差异，如何开展交流与合作以实现文化软实力和经济效益的双赢在当代具 有重要研究意义。通过分析两岸文创产业的合作发展现状，对双方如何实现取长补短、共同发 展提出一系列可行策略。 关键词：文化创意产业；两岸合作；比较优势；产业集群 中图分类号：G124 文献标识码：A 文章编号：1672．1101(2015)03-0044-04 on for Researchmeasuresthe cooperativedevelopment ofculturalandcreative betweenTaiwanandthemainland industry FANG Qin—Yi of (SchoolEconomics，AnhuiUniversity，Hefei230601，China) andcreative isoneofthe industrieswith asthecoreunderthe Ah；stract：Culturalindustry emerging creativity ofeconomic therearebothsimilaritiesanddifferencesinthe ofcuhur- background globalization．As development alandcreative betweenTaiwanandthe is to howto out industry mainland，itsignificantstudy carryexchanges and toachieveawin—-winsituationof culturalsoft and economicbene·· cooperation developing powerproducing fitsin thecurrentsituationofthe oftheculturaland contemporarytimes．Byanalyzing cooperativedevelopment creative ofboth aseriesoffeasible forthemtolearnfromeachother industry sides，thispaperproposes strategies and realizetheir jointdevelopment． words：culturalandcreative betweenboth cluster Key