产业结构转型期珠三角体育用品出口状况与对策.pdfVIP

南京体育学院学报 Journalof Nanjing Sport Institute ·体育社会学· 产业结构转型期珠三角体育用品出口状况与对策 1 2 谢冬兴 ,陈泽全 (1. 广东培正学院体育部,广东 广州510830;2. 广东工业大学 体育部,广东 广州510006) 摘 要:通过对2010 2012年珠三角9 市体育用品出口各项数据统计与实地调研发现,转型期珠 三角体育用品出口贸易主要特点:①出口总体表现平稳,出口额度环比微降,降幅逐年减小;②存在出口区域 严重失衡,出口占比主要集中在东莞、深圳、广州3 个市;③欧美市场份额占比有所下降,出口多元化策略见 微效,出口市场仍高度集中;④进料加工正增长与来料加工负增长均显著,一般贸易保持平稳,保税区增长明 显;⑤转型催生劳动密集型体育用品业“前店后厂”分工模式;⑥产业结构转型加速珠三角体育用品业两极 分化,总体呈现3 个梯队。 最后,针对珠三角体育用品出口现状提出“拓展体育用品内销市场,支撑企业转 型升级”、“加强体育用品企业专利保护与标准化建设”、“创新‘一达通’融资模式、‘体育赛事’营销模式与 ‘云’经营模式”等5 个层面的对策。 关 键 词:产业结构转型;珠三角;体育用品;出口贸易 中图分类号:G80-5 文献标识码:A 文章编号:1008 1909(2015)01 0069 09 A Study on Sports Goods Export Status and Countermeasures in Industrial Structure Transition of the Pearl River Delta XIE Dong-xing ,CHEN Ze-quan1 2 (1. Dept.of P.E. ,Guangdong Peizheng College,Guangzhou510830,China; 2. Dept.of P.E. ,Guangdong Technology University,Guangzhou510006,China) Abstract:Based on the statistical analysis and on-the-spot investigation of sports goods export data in 9 cities of Pearl River Delta from2010 to2012,themainfeaturesof sportsgoodsexporttradeinPearl River Deltainthetran- sitional period were summarized asfollows:①overall export was stable,the link relative ratio of export quotas was down slightly,and the decreasing amplitude became smaller;②regional imbalance appeared,exports accounted for mainly located in Dongguan,Shenzhen,and Guangzhou City;③the market share in Europe and the United States declined,the diversificationstrategy of export saw littleeffect,exportmarketwasstillhighly concentrated;④positive growth of feed tooling and negative growth of processing was remarkable,the general trade remained stable,the bonded areaincre