基于农超对接模式下农产品供应链存在的问题及对策.pdfVIP

农村经济学 现代农业科技 年第 期 2011 18 基于农超对接模式下农产品供应链存在的问题及对策 李慧娟 赵婷婷 张 茂 （四川农业大学经济管理学院，四川成都 611130 ） 摘要 随着人民生活水平的提高，消费者对于生鲜农产品的要求也随之提高，传统模式下的农产品供应链已无法完全满足消费者对 农产品安全、及时、健康等要求，以超市为中心的现代化农产品供应链应运而生。对传统模式下的农产品供应链与以超市为中心的现代农 产品供应链进行了对比分析。虽然现行的农产品供应链具有优势，但仍然存在很多问题。分析了现代化农产品供应链中存在的主要问题， 并提出了相应的对策。 关键词 农超对接；农产品供应链；存在问题；对策 中图分类号 文献标识码 文章编号 （ ） F304.3 A 1007-5739 2011 18-0394-02 Problems and Countermeasures of Agricultural Product Supply Chain Based on Mode of Connecting Agriculture with Supermarket LI Hui-juan ZHAO Ting-ting ZHANG Mao （ ， ， ） College of Economics and Management Sichuan Agricultural University Chengdu Sichuan 611130 ， ， Abstract With the promotion of peoples living level the requirement of consumers for fresh produce is enlarging as well and the traditional ， ， ， mode of agricultural products supply chain cannot completely meet consumers ′ request for farm produce such as safety timely health etc modern agricultural products supply chain with the center of supermarket arises at the historic moment.Comparison analysis between the traditional mode of supply chain and the modern agricultural supply chain with the supermarket as the center was made. Although the current agricultural supply chain has ， many advantages it still has many problems.Th