公共卫生与风险沟通概述.pptVIP

China Science Journalist Salon 28 June 2006 Public Health and Risk Communication:A Brief Overview公共卫生与风险沟通概述 Roy Wadia WHO China 世界卫生组织驻华代表处新闻官 沃雷.威迪亚 Communication 交流和沟通 The process of sharing ideas, information, and messages with others in a particular time and place 是在特别的时间和地点与他人分享想法、信息和资讯的过程。 Communication includes:沟通的形式包括 Writing 书面文字 Talking 谈话 Non-verbal communication (facial expressions, body language, gestures) 其他非口头的沟通形式，如面部表情、肢体语言、手势 Visual communication (images or pictures)视觉沟通，如形象或图片 Electronic communication (telephone calls, electronic mail, cable television, or satellite broadcasts)电子沟通形式，如电话、电子邮件、网络电视或卫星广播等 Communication is VITAL to…沟通在以下情景中是至关重要的 Personal life 个人生活 Business 商务活动 Education 教育活动 Any other situation where people encounter each other 以及人们彼此间遇到的情景 RISK !!风险！ Possibility of LOSS, INJURY or PERIL 可能造成损失、损伤或危险 Someone or something that creates or suggests a HAZARD 某人或某事造成或可能造成危害 C R I S I S !!!!! 危机！！！！！ An UNSTABLE or CRUCIAL time or situation in which a decisive change is impending -- especially one with the distinct possibility of a HIGHLY UNDESIRABLE OUTCOME 指需要紧急做出重大决定的，不稳定的，或关键的时刻或情形（特别是当不被期望的结果很可能出现时） A situation that has reached a CRITICAL phase 指当事情出现危急时的情形 Risk Communication风险沟通 PARTNERSHIP and DIALOGUE of Government and industry with the public 是指政府和各行业与公众的合作与对话 Addresses a FUNDAMENTAL DILEMMA: Risks that KILL people and risks that ALARM them are often completely different 风险沟通要解决一个进退两难的困境：致人死亡的危险和令人恐慌的危险常常是截然不同的。 Risk Communication风险沟通 The technical seriousness of a risk – the “HAZARD” component – can be virtually IRRELEVANT to public (and media) reactions 风险的技术内涵—即风险所造成的“危害”程度—可能实际上与公众（和媒体）反应毫无关系 Public (and media) reaction instead are a reflection of the risk’s “OUTRAGE” COMPONENTS – such as CONTROL, DREAD and TRUST 公众（和媒体）反应是风险对其造成的“不满”程度（如操纵、恐惧和信任等）的反映。 Risk Communication Scenarios:“Public Relations”风险沟通的情景：公共关系 High Hazard, Low Outrage: 风险危害高，公众不满程度低 Need to overcome audience apathy, to