衢州地区旅游业发展现状及对策研究毕业论文.doc

毕业论文 （20_ _届） 衢州地区旅游业发展现状及对策研究 摘 要 旅游业是中国未来一个巨大的经济增长点，对国家经济发展重要作用。中国以全新的开放姿态，使旅游业成为服务业的爆发点，发展迅速。但同时也应该清醒地认识到，中国无论在理论研究上还是在实践积累上，与国外旅游发达地区还有很大差距。我国旅游业发展潜力巨大，前景看好，这也凸现了本研究的理论与实践价值。 本文研究的衢州地区的旅游业起步发展是以观光旅游为特征，以国内旅游为载体，以主要旅游景区为依托，以团队线路产品为运作方式，以提高经济收入为主要目的而发展起来的，尽管目前仍有着较好的区位、交通、产品、客源市场优势，同时也面临着难得的发展机遇，但是要更上一层楼，必须克服发展中的瓶颈，通过必要的行政推动和市场运作，促进旅游产品的整合与重组，扩大旅游发展空间，推进以观光与休闲度假并重为特征，以国内旅游与入境旅游并重为载体，以城市旅游为依托，以散客组织为运作方式，以经济效益、社会效益、环境效益为目的的产业发展模式，以实现衢州地区旅游业的科学发展。 关键词：；； Abstract Tourism is a huge Chinas future economic growth, an important role in the development of the national economy. Chinas opening up a whole new attitude, so that tourism will become a flashpoint in service industries, has developed rapidly. But it also should clearly understand that China both in theory and in practice accumulation, and foreign travel still a big gap between developed areas. Great potential of tourism development, prospects, it also highlights the value of the theory and practice. Quzhou this study started the development of tourism in the region is characterized by tourism to domestic tourism as the carrier to rely on the main tourist attractions, team line product works to improve the economic income for the primary purpose developed, Although there are still a good location, transportation, products, tourist market advantage, while also facing rare opportunities for development, but to a higher level, to overcome the bottleneck of the development, promotion through the necessary administrative and market promote the integration and restructuring of tourism products, expand tourism development, promoting tourism and leisure to both the characteristics of domestic tourism and inbound tourism both as a carrier to rely on urban tourism to individual organizations to operate, economic social benefits and environmental benefits for the purpose of industrial development model, in order to achieve scientific development of the tourism industry Quzhou area. Keywords: Quzhou; tourism; sustainable deve