瑞安市乡村旅游品牌创建研究毕业论文.docVIP

毕业论文 （20_ _届） 瑞安市乡村旅游品牌创建研究 摘 要 随着科技进步经济水平的提高、人们生活水平的提高、闲暇时间的增多，传统的大众旅游观光模式已不能满足人们多样化的需求。度假旅游、生态旅游以及各种专项旅游应运而生，为人们多样化、差异化的需求提供了选择空间，在旅游产品的开发上也体现出体验性、文化性与休闲性的特点。在此背景下，乡村旅游开始产生而蓬勃的发展，我国乡村旅游兴起于20世纪80年代，发展很快并迅速在各地繁衍，发展至今已显示出其极强的生命力和发展潜力。利用乡村特色资源，发展乡村旅游项目，推动农村经济快速发展，以旅游促进“三农”问题的解决，促进乡村城镇化进程，为建设社会主义新农村作贡献，这是国家大力发展乡村旅游的政策所向。目前我国乡村旅游的发展处于遍地开花阶段，然而，在发展过程中出现不少的问题与不足，产品比较单一没有特色无差异化，品牌意识薄弱，缺乏创意产品。 本文正是在这种情况下本通过调查研究，在借鉴国外理论研究和总结前人研究的基础上，了解瑞安市乡村旅游的发展现状和存在问题，结合乡村旅游的发展趋势和国家政策的引导，提出瑞安市乡村旅游未来发展的方向，为瑞安市乡村旅游的品牌创建提供参考，开发具有瑞安市特色的乡村旅游产品，积极推进乡村旅游的进一步规范化、规模化和品牌化，打造瑞安市乡村旅游的品牌形象，使乡村旅游规模化和特殊化经营创品牌乡村旅游，为瑞安市旅游业带来新的发展契机的同时，以期能为瑞安市农村“三农”问题的解决和社会主义新农村建设中提供参考而发挥出它的积极作用。 关键词：Abstract As technology advances the economic level, people’s living standards, increased leisure time, the traditional model of mass tourism has been unable to meet the diverse needs of the people. Holiday tourism, ecological tourism and a variety of special tourism came into being, for people diversity, differentiation needs to provide a choice in tourism product development also reflects the experience, cultural and recreational features. In this context, rural tourism beginning to flourish, the rise of rural tourism in China 80 years in the 20th century, developed rapidly and quickly around the proliferation, development has shown its strong vitality and development potential. The use rustic resources, development of rural tourism projects to promote the rapid development of rural economy, with tourism to promote the solution of three rural problems, and promote the process of rural urbanization, is to contribute to building a new socialist countryside, which is to develop rural tourism in the State policy direction. At present, China is everywhere rural tourism development stage, however, occur in the development process a lot of problems and shortcomings, does not feature a single non-comparative product differentiation, brand awareness is weak, the lack of creative products. This article is in this case this through resear