On western cosmetic brand name English-Chinese translation from the skopos theory大学生毕业论文.docVIP

PAGE PAGE 24 On western cosmetic brand name English-Chinese translation from the skopos theory Introduction With the development of China’s economy and people’s living standards,?ever increasing number of Chinese people, especially women, no longer satisfy with the basic feeding or clothing, they are ever greater concerned about their appearance. In the interest of the maximum profits and to stand straight in the fierce competition ,the producers or the initiators have made a lot of efforts, such as make further improvement on the quality of the products. When it comes to the international market, foreign cosmetic brands should carter to Chinese culture when entering into Chinese market, so the foreign cosmetic companies are aware of the importance of brand name translation. A decent and grace translation of cosmetics likes to glorify the products, So the cosmetic brand name translation not only expresses the information of products , but also provokes people’s desire to buy products. Cosmetic brand name translation plays a significant role in market activity, the role cosmetic brand translation plays in international commerce is increasingly significant and urgent. There is a old saying, it’s better to have a brand than a product. The brand is reputed as the business card of product, a concentrated communication of a product quality, a carrier of culture，entrepreneurial spirit and personality. A bralliant brand name could greatly enhance the brand preference of consumers. A brand name to product is like a name to people, a good brand name can be simply memorized and accepted by consumers, on the contrary, a bad name is a disaster for the company. Therefore, we can draw a conclusion that the product’s name can’t be neglected for company who wants to achieve success and expand its market area. On western cosmetic brand translation from the skopos theory 1.Introduction 1.1Background of the study At the beginning of the 20th century, the industry of advertisement a