吉利跨国并购沃尔沃研究综述-金陵科技学院学报编辑部.PDF

X 吉利跨国并购沃尔沃研究综述 1 2 唐　成, 吴　革 ( 1. , 100029; 2. , 100029) : 20 10 3 28 , , , , : : ; ; ; ; ; : F74: A : 1673-131X( 20 12) 02-0005-04 Revi ew of the Study on China Geely Group ’s Mergi ng Volvo Car Corporation TANG Cheng , W U Ge ( , 100029, ) U ni ersity of International Business and Economics Beijing China th Abstract: China Geely Group merged Vol o Car Corporation on M ar ch 28 , 2010. The , ’ purchase has been settled w hile there s still a long way to go for the integration and many challenges and crises are y et to be tackled. U p to now , the comments on this merger action mainly dw ell on the follow ing aspects as opportunity and challenge, cultural integration, marketing strategy, asset management, risk analysis, intellectual property ( protection ) , , . go er nment support the function of the consultant group Key words: opportunity and challenge; cultural interaction; marketing strategy ; assets management; risk analysis; intellectual property , , , , [ 3] ( ) , , , ( , 20 10 3 28 , ) 100% , , [ 1] , , Google , 2009 20 10 , , 200920 12 [ 2] 298 77 , : 2009 3 , , X : 20 12-03-06 : 2011 154) NO B : ( 199 1-) , ,